Don Norman is Director of The Design Lab at the University of California, San Diego, bringing modern design methods to the world. He is co-founder of the Nielsen Norman Group, a former Vice President of Apple and professor at UC San Diego and Northwestern.
Today, his emphasis is on helping technology companies structure their product lines and business. His major emphasis is design strategy: how designers and design thinking can help drive both incremental and radical innovation within the company. See designlab.ucsd.edu.